What I think:
I work off a simple premise.
People are people and human truth will prevail regardless of what is being sold, where it is being sold or how.
As long as you can tap into a powerful insight that touches people, you will not only achieve the desired short term results, but long term loyalty as well.
The teams:
The advertising on this site represents the many talented and inspiring people I have worked with as creative director, as well as projects in my capacity as copywriter.
Background:
I started my career as a copywriter with Y&R South Africa, winning numerous local and international awards. I then joined Ogilvy & Mather as creative director/copywriter where I played a significant role in winning Ad Age Global Agency of the Year.
I went on to become Chief Creative Officer of Ogilvy South Africa after which I opened Brandlab, my own creative brand consultancy/agency.
Accounts:
Audi. BP. Avis. Lucozade. Cadbury. SAB Miller. Avis. Smithkline Beecham. Castrol. KFC. Cadbury. Parmalat.
Nedbank. Old Mutual. MNet. DStv. MWeb. Cape Talk/702. Sun International. eTV. eNCA.
Awards:
Cannes (Silver/Bronze) One Show (Silver) D&AD book entry Clio (Gold) New York Festivals (Grand Prix/Gold) London International Awards (Grand Prix/Gold) Loeries South Africa (Grand Prix/Golds)